In many ways, artificial intelligence (AI) has the potential to transform usability. AI can give users more individualized, effective, and intuitive experiences by evaluating user data and making predictions based on that data. We will look at a few of the ways that AI will affect usability in this article.
May 7, 2023
So what do robots know about being human? AI is a tool at the end of the day. and if used correctly it can accelerate improvement of your customer experience. Here are 5 examples to get started.
Personalization: AI can evaluate user data to produce customized user experiences that are catered to each user's requirements and preferences. For instance, a user's browsing and purchase history could be examined by an AI-powered e-commerce site to suggest goods that are more likely to pique their interest. This can increase usability by making it easier for users to find the information they need and by presenting it in a way that is more pertinent to their needs.
Automation: AI can automate time-consuming or repetitive processes, freeing people to concentrate on more difficult cognitively demanding higher-level tasks. An AI-powered chatbot for customer support, for instance, might handle common questions and requests while human agents handled more complicated ones. By enhancing efficiency and lowering user weariness, this can boost usability.
Predictive patterns: AI's predictive skills enable interfaces to proactively display pertinent information or options before users even realize they need them. This is done by analyzing user data to anticipate future needs and behavior. For instance, an AI-powered music streaming service may examine a user's listening patterns to forecast the kind of music they are likely to like and provide recommendations for new artists or playlists in line with that analysis. By lowering the cognitive burden needed for people to execute activities, this can enhance usability.
Natural language processing: By enabling users to communicate with computers more naturally, AI-powered natural language processing (NLP) can enhance the usability of interfaces. For instance, a voice assistant powered by AI might be able to comprehend spoken commands and answer in a conversational style, making it simpler for users to complete tasks without having to use difficult interfaces. Particularly for users who might not be familiar with technical jargon, this can lessen the cognitive burden needed to comprehend and engage with complex interfaces.
Accessibility: By evaluating user data to spot places that may be difficult for some users and suggesting changes to make those areas more usable for those users, AI can improve the accessibility of interfaces for people with impairments. For instance, an AI-powered screen reader may examine a user's behavior to identify the portions of a website that are the most difficult for them to browse and make recommendations for how to make those areas more accessible.
In conclusion, by generating more individualized, effective, and intuitive experiences, AI has the potential to greatly increase usability. However, it's crucial to properly plan AI-powered systems to make sure they don't create new usability problems or reinforce preexisting biases. Furthermore, it's critical to make sure consumers comprehend how AI is applied and how to engage with it in order to accomplish their objectives. AI has the potential to be a potent tool for enhancing usability and producing more effective interfaces with careful thought and design.
